College maximises skills potential with the launch of Maxim Business Training

Macclesfield College of Further and Higher Education officially launched its new business training brand - Maxim Business Training - with a celebratory event attended by special guests David Rutley MP, the Mayor of Macclesfield Councillor Liz Durham and representatives from local and regional businesses including AstraZeneca and Cheshire East Council.

The event showcased the new Maxim Business Training logo and was an opportunity for businesses to find out more and become involved with the exciting new initiative. Maxim has been developed to help businesses and individuals to focus on their futures by improving vocational skills across a broad range of industries. Maxim’s team of experts can deliver quality training in the workplace or at the College’s campus to businesses of all sizes, from self-employed tradespeople and SMEs, to large private and public sector organisations.

The College’s Principal and Chief Executive, Rachel Kay, outlined the thinking behind the new brand, “The Maxim name was chosen as it resonates precisely with our overall ethos - the definition of Maxim is ‘a fundamental principle, a precise formula, a clear and focused way of doing things’ and that is absolutely what we’re about. The name also has obvious connections with ‘Maxonian’ and ‘Macclesfield’ which emphasises how important the community is to us.”

She continued, “Maxim Business Training is an exciting development that lets us reach out to the business community. We are a responsive organisation that can deliver exactly what employers need and we aim to help individuals get a great job, stay in the area and be successful. I am looking forward to taking Maxim Business Training out into the business world and helping to drive the region’s business community to the next level of operational excellence.”

Along with professional business training, skill upgrades and bespoke work development programmes, Maxim also delivers one of the region’s most respected and comprehensive apprenticeship provisions. MP for Macclesfield, David Rutley, commented, “This is a positive step forward for the College. I would encourage more local businesses to get involved with apprenticeships to help more young people into the world of work and to provide the skills the business environment has to offer. Apprenticeships are helping to galvanise the local economy and Macclesfield College, working in partnership with local businesses and other agencies, is certainly making a big difference. I wish the Maxim Business Training team every success and I look forward to working with them in the future.”

Any businesses who are keen to maximise their potential and benefits from the wide range of training programmes on offer can contact Maxim Business Training on 01625 410022.

 At the launch of the Maxim Business Training brand, from left to right: David Rutley MP, Macclesfield College Principal Rachel Kay, the Mayor of Macclesfield Cllr Liz Durham and Anne Thomson Chair of the College Corporation.

At the launch of the Maxim Business Training brand, from left to right: David Rutley MP, Macclesfield College Principal Rachel Kay, the Mayor of Macclesfield Cllr Liz Durham and Anne Thomson Chair of the College Corporation.