Marketing

In a constantly changing world, marketing is a profession that offers challenge, excitement and variety. It also demands high levels of motivation, commitment, adaptability and perseverance. Not a career for the faint hearted!

Through its portfolio of marketing programmes, the college aims to provide individuals, businesses and professional partnerships with the knowledge and skills to keep pace with the requirements of a dynamic and competitive marketplace.

Programmes for The Chartered Institute of Marketing

Macclesfield College is an Accredited Study Centre providing open enrolment programmes leading to a professional marketing qualification with The Chartered Institute of Marketing (CIM) - the world's largest organisation for marketing professionals.

A CIM qualification can help you to:

• Develop practical new marketing skills
• Keep up-to-date with best marketing practices
• Stay ahead of your competitors
• Enjoy real career benefits - a relevant, internationally recognised and transferable qualification
• Maximise opportunites for your organisation

Student membership of CIM gives you free access to numerous resources and benefits while studying, including the CIM website and magazine.

Courses

Introductory Certificate in Marketing  (Chartered Institute of Marketing – CIM)
This qualification is aimed at those who are interested to learn, more about the basics of Marketing. The course provides information about what Marketing is and aims to develop the knowledge and skills for those who are working to support others in Marketing tasks, who are beginning their Marketing career or who wish to move into Marketing from other areas such as Sales.

 Professional Certificate in Marketing  (Chartered Institute of Marketing – CIM)
This course is aimed primarily at those who are already working in supporting Marketing roles, usually within the Marketing function, but it may also be suitable for those in more senior roles, particularly in small and medium sized enterprises (SMEs) where Marketing is only part of what they do.

Professional Diploma in Marketing  (Chartered Institute of Marketing – CIM)
This qualification is ideal for existing Marketing management practitioners who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at the Professional Certificate level with a future Marketing management role in mind.

For customised one day workshops and training programmes for businesses, charities and public sector organisations please contact

Progression Route

 

Introductory Certificate in Marketing

Professional Certificate in Marketing

Professional Diploma in Marketing